Tenderloin Museum

The Tenderloin Museum

EXHIBITION DESIGN

Principal graphic designer for The Tenderloin Museum’s history exhibit. Worked with client content to develop design vocabulary for interpretive graphics.

Agency: West Office Exhibition Design
Art Director: Steve Wiersma

Tenderloin Museum Brothels
The Red Light District

A wall of stories and photographs talk about how the Tenderloin became the entertainment hub of San Francisco.

Tenderloin Museum SROs
Area Introduction Graphic

Single Room Occupancy hotels developed in the Tenderloin to quickly house all the people displaced by the great 1906 earthquake. 

Tenderloin Museum Immigration
Rail Wall: 1960s Tenderloin

The Tenderloin has always been a melting-pot due to its affordability. Many new immigrants found their start in the Tenderloin.

Tenderloin Museum 1906 Quake
Rebuilding after the 1906 Quake

Stories, photographs and videos explore the development of the Tenderloin after the 1906 earthquake and fires that destroyed much of San Francisco.

Tenderloin Museum Graphics
Design Vocabulary

Developed of the look and feel of graphics and various levels of content that tell the story of the Tenderloin.

Tenderloin Museum Nightlife
Tenderloin Nightlife

The Tenderloin became the place to experience music, gambling and the best nightlife the city had to offer.