Uptown Apsara Billboard

Uptown Station Billboard

A two-sided billboard representing the arts and culture supported by the city of Oakland. The client chose a flying apsara figure which is aspirational and represents Oakland’s dedication to promoting the arts and culture.

Uptown Oakland Billboard
Oakland Mural

The back side of billboard features the word “Oakland”.

Uptown Billboard Concepts 2
Concepts 2

A revised concept design referencing Oakland’s mural culture and Dragon School.

Uptown Billboard Concepts 1
Concepts 1

Initial concept designs referencing various aspects of Oakland’s history and diverse communities.